Who we are

About Sparkle Brands

Sparkle Brands Limited is one of Kenya’s leading FMCG distributors and importers, specializing in personal care, hygiene, baby care, home care, detergents, beverages, and food items. We source, import, and distribute high-quality international brands, delivering innovative, trusted products to consumers across Kenya.

As a main supplier to modern trade, HoReCa (Hotels, Restaurants & Cafés), and general trade, we are a reliable partner for global manufacturers and retail chains seeking strong, growth-driven representation in Kenya. Our nationwide operations are supported by a 30,000+ sq. ft. warehouse in Nairobi and a fleet of over 50 delivery vehicles, ensuring fast, reliable, and efficient service to all major outlets.

We combine world-class logistics, deep market knowledge, and strong retail execution to help brands thrive in Kenya’s competitive FMCG sector. From importation and warehousing to sales, merchandising, and last-mile delivery, Sparkle Brands delivers a complete end-to-end distribution solution.

Recognized as one of the leading and most trusted FMCG distributors in Kenya, we continue to drive growth for both established and emerging brands — building long-term partnerships founded on performance, visibility, and trust.

Sparkle Brands Limited — Driving Premium Growth in Kenya’s FMCG Industry.

30,000+

sq. ft. Nairobi warehouse

50+

delivery vehicles nationwide

60+

products in the Astonish range

Vision

To be recognized as the most trusted independent provider of retail and distribution services in the East Africa region.

Mission

To offer exceptional brands of the highest international quality which contribute to the improved lifestyle and well-being of our customers.

“Sourcing the highest quality products and brands from across the globe for our Kenyan consumer.”

Our brands

Astonish & Gama

Astonish

Welcome to the Astonish family. We have a range of over 60 products from Mould Removers to Oven Cleaners to Stain Removers sold in stores nationwide. We've spent almost 50 years understanding the real cleaning challenges you face every day. Whatever your cleaning problem we aim to have a cleaning solution. We've taken the time to ensure we've developed products that get the job done right, nothing less. We're proud to be pioneers of animal-friendly household cleaning products — we've never tested our products on animals or used animal ingredients. Today, we are still the only UK manufactured household cleaning brand which is approved by Cruelty Free International, The Vegan and Vegetarian Society. We like to think of ourselves as squeaky clean.

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Gama

Gama is the smart choice. It's good for all your clothes — especially your pockets. You'll know your clothes are clean, know your clothes are fresh and know you're saving money. So you can get on with your life. And we'll get on with your laundry.

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Represent your brand in Kenya

Suppliers and manufacturers: we offer end-to-end distribution — importation, warehousing, sales, merchandising, and last-mile delivery. Let’s talk.